About Us

Kitikiti, meaning "armpit" in the traditional Walmajarri language (pronounced “giddy-giddy”), was founded by Brodie George in 2021. After committing to natural, cruelty-free, vegan, and non-toxic Australian-made cosmetic products, Brodie was inspired to create her own line following the success of a formulation developed for her eyebrow salon, Browmania.

Brodie studied Aromatherapy and natural skincare formulation with Joanne Lang, gaining IICT accreditation. Hand-formulating all products, she incorporates native flora from her Walmajarri heritage in Fitzroy Crossing, Kimberley, Western Australia. Each product name reflects the Walmajarri language, and Brodie designs the labels to celebrate Aboriginal culture in the beauty industry. She also shares tutorials on creating eco-friendly household cleaning products through her Instagram, furthering her commitment to a sustainable lifestyle.