Embracing Sustainability: The Kitikiti Commitment to Eco-Friendly Beauty
At Kitikiti, we take pride in hand-formulating each product with the finest natural and organic ingredients, championing a healthier and more sustainable lifestyle while empowering Indigenous communities. Our commitment extends beyond the product itself; we prioritise eco-conscious packaging that is biodegradable, recyclable, and reusable, demonstrating our dedication to caring for Country.
With billions of beauty products contributing to environmental waste each year, the importance of sustainable packaging cannot be overstated. Kitikiti focuses on materials that adhere to the 6Rs—reduce, reuse, recycle, rot, repurpose, and repair. This approach minimises greenhouse gas emissions and conserves valuable resources for future generations.
While we recognise that sustainable packaging may sometimes lack the aesthetic appeal or durability of traditional plastic options, we firmly believe the environmental benefits far outweigh these concerns. Our goal is to align our practices with our values, prioritising eco-friendliness over perfect appearances.
Consider the facts: cardboard degrades in landfills within just two months and is easily recyclable, although it requires 60% new energy to do so. Aluminium can be recycled indefinitely with only 5% new energy needed, yet it takes 250 years to degrade. Plastic remains in landfills for over 450 years, requiring only 10% new energy to recycle but can only be recycled 1-2 times. Glass takes an astonishing million years to degrade but can be recycled indefinitely, requiring 70% new energy.
At Kitikiti, we acknowledge these challenges and are committed to using the most eco-friendly packaging available. We believe that prioritising sustainability is crucial in our mission to care for the planet and future generations.